|
Influencer Marketing involves identifying the most important people in your market, other than those people you actually sell to (your target prospects). These important people influence your prospects and customers.
Influencer Marketing is a structured approach to targeting those influencers, such that they influence your prospects in your favour, or at least in favour of your product or service category.
Influencer Marketing uses a variety of ethical techniques to engage with influencers and to add value to them, so that they want to interact with you more, not less.
Why would they do this? Two reasons:
§ Influencers gain influence from other influencers. So they need to interact with other influencers. Most markets, however, have no structured forum for influencers to meet and discuss their views. If you create and host such a forum then it positions you at the centre of the influencer community.
§ Influencers love to influence. So provide them with the tools of influence. These can be statistics, charts, graphics, insights, anecdotes, product trials, training, case studies, and anything else that allows influencers to carry that influence to your target market. Influencers need to see you as a useful resource for them.
|
|
|
|
