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Influencer 50
Between you and your customers lie the influencers

Our Influencers

We like to take our own medicine. There are some individuals that influence our thinking, our business strategy and our marketing. We listen to what these people have to say. We think you should, too.

Chris Anderson, author of The Long Tail and editor at Wired.

Laura Ramos, B2B marketing guru at Forrester Research.

Thomas Friedman, journalist at the New York Times and author of The World is Flat.

Richard Edelman, founder and head of Edelman PR.

Professor Philip Kotler, who probably wrote the marketing text books you used.

Robert Scoble & Shel Israel, authors of Naked Conversations and blogging gurus. Look out for the forthcoming Global Neighbourhoods.

Seth Godin, who got us motivated in Permission Marketing and Purple Cow.

Malcolm Gladwell, author of The Tipping Point and made connectors, mavens and salesmen into (almost) household terms.

Andy Sernovitz, author of Word of Mouth Marketing and CEO of WOMMA (of which Influencer50 is a member).

Richard Vancil, who runs IDC’s Technology Marketing research practice.

 

Resources & links

Read our White Papers here.