We like to take our own medicine. There
are some individuals that influence our thinking, our business
strategy and our marketing. We listen to what these people have
to say. We think you should, too.
Chris Anderson,
author of The
Long Tail and editor at Wired.
Laura
Ramos, B2B marketing guru at Forrester
Research.
Thomas Friedman,
journalist at the New York Times and author of The
World is Flat.
Richard Edelman, founder and head of Edelman
PR.
Professor Philip
Kotler, who probably wrote the marketing text books you
used.
Robert Scoble & Shel Israel, authors of Naked
Conversations and blogging gurus. Look out for the forthcoming
Global Neighbourhoods.
Seth Godin, who got
us motivated in Permission
Marketing and Purple
Cow.
Malcolm Gladwell,
author of The
Tipping Point and made connectors, mavens and salesmen
into (almost) household terms.
Andy Sernovitz,
author of Word of
Mouth Marketing and CEO of WOMMA
(of which Influencer50 is a member).
Richard
Vancil, who runs IDC’s Technology Marketing research
practice.