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EVENTS



 
 



   
The Insanity of Marketing - June 2007  
Who's really influencing your customers? - October 2006  
Analyst influence is diminishing  (but who is displacing them?) - July 2006  
How Influencers Influence - January 2008  
The Influence of WOM - February 2008  
This article appeared in The Marketer in February 2007.
The Marketer is published by The Chartered Institute of Marketing.
 
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