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WHAT IS INFLUENCER MARKETING?

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EVENTS

Influencer Marketing is the practice of orientating marketing activities around influencers. It identifies and helps leverage influencers by legitimate and ethical means. Importantly, it directly impacts your ability to source leads, counter sales objections and win deals. It's measured primarily by its impact on the bottom line - no 'fuzzy' metrics are required.

Influencer Marketing can be divided into five streams of work:

	Identifying and ranking influencers
	Marketing to influencers
	Marketing through influencers
	Marketing with influencers
	Measuring success

At Influencer50 these streams are embedded within our proprietary methodology - Our SFERE process

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