|
 |
 |
Fast-track
your start-up's marketing
Fast-track your start-up's marketing. You've got the product, you've got the funding. Now comes the hard
part - selling.
You need to get attention from the media and analysts. But you also
need channel partners, blog coverage, and interest from systems integrators
and consultants. Can you prove a strong RoI case? And what is the
competition doing?
Most start-ups begin marketing with PR. But PR covers just one dimension
of influence. For the cost of an average annual PR retainer, you can
identify all of the influencers for your target market and begin to
engage them.
Importantly, if you market correctly to influencers, they will market
for you to your prospects. And they'll do it with more credibility
and authority than you, or your PR agency, could ever do.
|
|
|
|
|
