We like to take
our own medicine. There are some individuals that influence our
thinking, our business strategy and our marketing. We listen to
what these people have to say. We think you should, too.
Chris
Anderson, author of The
Long Tail and editor at Wired.
Laura
Ramos, B2B marketing guru at Forrester
Research.
Thomas
Friedman, journalist at the New York Times and author of
The
World is Flat.
Richard Edelman, founder and head of Edelman
PR.
Professor Philip
Kotler, who probably wrote the marketing text books you
used.
Robert Scoble & Shel Israel, authors of
Naked Conversations
and blogging gurus. Look out for the forthcoming Global Neighbourhoods.
Seth Godin,
who got us motivated in Permission
Marketing and Purple
Cow.
Malcolm
Gladwell, author of The
Tipping Point and made connectors, mavens and salesmen into
(almost) household terms.
Andy
Sernovitz, author of Word
of Mouth Marketing and CEO of WOMMA
(of which Influencer50 is a member).
Richard
Vancil, who runs IDC’s Technology Marketing research
practice.
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