|
 |
 |
Marketing is under the most intense scrutiny since the discipline
began. And not before time - the perception of marketing's usefulness
and effectiveness is at an all-time low. A CMO can expect to stay
in position for less than two years*. Less than half of CMOs think
their teams are well regarded and respected, and only 10% think they
are highly influential and strategic**.
Influencer Marketing can increase marketing effectiveness, resulting
in measurable improvement in perception, especially amongst the sales
team. It can optimise current marketing activity,
create and access new routes to market,
and it can help to improve lead generation
and sales cycles.
*23 months, according to Spencer Stuart.
**CMO Council 2005. Things haven't changed much since then, have they?
|
|
|
|
|
