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Marcomms has traditionally targeted press and analysts. This approach
is 20 years old, and things have changed. Press and analysts no longer
hold the balance of influence.
Your outreach programmes need to extend beyond media & analysts, but
to whom? And how to extend reach on the same budget? The truth is,
you're not incentivised to work with the most influential journalists
and analysts, just the most obvious ones. It's quality, not quantity,
that counts.
By identifying the handful of influential journalists and analysts,
you free up resource to target other, non-traditional influencers.
And you align with the trend towards holistic Influencer Relations.
Learn more on why analyst and journalist
influence has diminished |
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