Influencer of the Week 		UK Site

UK
USA / France / Germany
OUR COMMUNITY WHO ARE MY INFLUENCERS? OUR BOOK

Already registered?




Or register now and get FREE access to our Book Chapters, White Papers and Case Studies archive

EVENTS



 
 


Influencers come from a variety of sources. These include, but are not limited to:

Industry analysts
Business & Trade Journalists
Broadcast Media
Top-Tier Management Consultancies
Financial analysts
Your competitors
Conferences & events
Customer organisations & User Groups
Authors & Management Thinkers
Niche Consultancies
Systems Integrators & Outsourcers
VARs, distributors and other channel partners
Online Forums
Consumers and consumer groups
Individual Consultants
Blogs
Industry Bodies, Forums & Federations
Venture capitalists and financiers
Retailers
Procurement Authorities & Buyers Groups
Government agencies & Regulators
Complementary Partner Brands
Standards bodies
Academics
Commentators and other individuals

Of course, these influencers have always existed. However it's the recognition of their influence, and the need to address them directly as part of your marketing outreach, that is new.

By taking into account the influencer ranking dimensions we can see how other categories of influencer might outstrip the authority of analysts.
Regulators, standards bodies and conferences will typically have high Market Reach
Top-tier management consultancies, authors & management thinkers, and academics will enjoy high Quality of Impact
Journalists, Online Forums and Blogs will exhibit a high Frequency of Impact
Individual consultants, procurement authorities and systems integrators will often rank highly on Closeness to Decision.


Contact us to discuss your Influencer Identification requirements.


OUR NEWSLETTER

 
OUR BLOG

 
     
 
© Influencer50 2007. All Rights Reserved
Registered Company : 04591758 Registered in England and Wales: