Jaywant Singh Rao
VP, EMEA & Worldwide Field Operations, Embarcadero Technologies

"We commissioned Influencer50 to gain greater insight into the data management space in the UK.  As a direct result we now enjoy access to many valuable, and previously unknown, individuals who affect the marketplace and our customers.

Following this research, our executive-level Influencer Dinners have proved highly successful, significantly increasing our market's awareness of Embarcadero.  To have secured interest in our company from such important attendees at individual events has been an invaluable feat.  Our growing relationship with the top influencers is proving a very positive reflection of our brand as well as potentially opening the door to a 1-1 dialogue with people who clearly can impact our sales.  We're very enthused by the opportunities it is enabling for us."

Janet Johnson
VP, Communications, Marqui Inc.

"We know the balance of influence and power have changed in today's marketplace - largely due to fundamental forces of Web 2.0 and its marketing counterpart, Marketing 2.0. As a

company, Marqui is in the heart of the change.  We commissioned an Influencer50 Identification Report to see if we could validate our understanding with real data.  There's nothing like applying science to an art to yield great results.  We consider the information contained in our report to be a significant competitive weapon that we are now able to leverage to our advantage."

Barnaby Meadows
EMEA Marketing Manager, Tandberg

"Our salesforce have increasingly recognised the role of influencers in the majority of their major sales opportunities. In late 2005 we took Influencer50 on to help us identify the most prevalent influencers and we're now involving our senior management in acting on its findings. We've high hopes that we'll soon be able to quantify the benefits it has brought us."

Doug Hagan
Head of Marketing, NETGEAR Inc.

“Influencer50 has been like shining a light on the Rolodexes of the leaders of our networking sector. Who they know, who they listen to and where they turn to for their information. More importantly, it's shown who and what influences our customers. It's saved us months if not years short-circuiting who we should be communicating with and influencing.

“We appointed Influencer50 thinking its findings should be insightful and interesting. Now we think its findings are compelling.

We definitely intend to use the results to focus our domestic marketing going forward.”

Ceri Jones
European Marketing Director, Serena Software

"We've been aware of the significant role of influencers in our sales cycle for some time now, but before now had no way of identifying them or using them to our advantage. Everything Influencer50 has brought to us makes sense - a tighter link between marketing and sales, an understanding of the changing nature of enterprise decision-making, and the actual contact details of those our marketing activities most need to impact. It's enabled us to implement a rifle-shot approach rather than scatter-shot."

Jonathan Rigby
Project Strategy & Implementation Manager Dept. Trade & Industry

"It's crucial for international businesses today to understand every step of their customer's buying process. Without that, sales prospects can just be lost in the black hole that all too often epitomises the sales process, and expensive resources then expended in figuring out 'what went wrong?'. Influencer50 is the first company I'm aware of, that actually identifies those behind-the-scenes influencers to the buying decisions, and looks to open them up to the salesforce. That's a compelling proposition in my book."

Brian Reed
Vice-President, Global Marketing, Formscape

Doug Goodwin
Worldwide Commercial Director, Tao Group

"We commissioned Influencer50 because we wanted to accurately target the major influencers, opinion formers and trendsetters within our target markets. This was essential for us going forward. We'd not seen this type of programme before - it's progressive - there's a lot more science and professional insight being applied to understanding the decision-making process. And our Board have been impressed.

We found many of the question boxes that we had identified being very quickly ticked. As a small company that has to watch every aspect of its budget, we simply can't afford to have a low strike rate when it comes to targeting the major players in our market.

We have to get clarity on the major players in a complex marketplace - and Influencer50 has delivered exactly that."

Mike Oliver
EMEA Field Marketing Manager, iAnywhere / Sybase

"We recognised we needed to better identify the main influencers on our sector but we'd never agreed on a structured way to do this. We'd certainly never seen a company like Influencer50.

The research delivered brought in people that we would never have considered being an influencer, and the vast majority were new and invaluable to us. It's already delivered tangible results. We now work alongside one of the independent consultants that it introduced to us, and he's become one of our best sales evangelists. We now have three deals in the pipeline solely as a result of this partnership.

We can also better target which public events we attend and exhibit at, because the research helped show us where our prospects were most likely to be. That in itself has helped save money which we'd have previously spent.

The immediate view of our management team has been that we should replicate the research in the US . They're envious of how this has turned out for us and how strategic it's become to our European marketing."