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EVENTS

Influencer50 clients are using Influencer Marketing in three ways:

	Tuning existing marketing programmes for optimal effect and budget utilisation.
	Establishing new routes to market
	Proving RoI on marketing, in tangible (cash) terms.

Optimising marketing programmes
Influencer Marketing provides focus and direction for the allocation of marketing budget and time, that is otherwise arbitrary. Once you know who the influential analysts are, you can focus your attention there, and reduce the time you spend on those with less influence. You’ll know the systems integrators and resellers that have greatest influence over your target market. You’ll understand the competitors that your target customers listen to most. You’ll be able to choose which events to attend, and which to avoid. Most firms achieve RoI on an Influencer50 Identification project just by doing this focus-and-direction follow-up.

New routes to market
Influencer Marketing identifies non-traditional influencers that can offer new ways of reaching prospects. It enhances product launches, by targeting and informing key influencers before launch date. It provides access to untapped audiences via their influencer ecosystem. This approach works whether you are aiming for a new audience in your traditional market, or whether you’re aiming for a new vertical or geography.

Proving RoI in Marketing
RoI in Influencer Marketing is measurable in cash terms. If you orientate your marketing programmes around influencers, then align those influencers with typical sales objections, you can create a set of marketing messages that directly influence sales. Sales will increase, and you can tangibly measure the impact on sales from your marketing programmes.

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