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Influencer50 was born out of a desire to improve the practice
of technology marketing. From our offices in London and San Francisco
we promote and lead the practice of influencer marketing. We do this through Identification Research and ongoing Engagement Programs. Our products
and services help organisations tie their marketing efforts directly
to sales-cycle objections by identifying and working with the key
business influencers in their specific markets. Our clients range from industry giants
such as IBM, Microsoft, Oracle, SAP, Nokia and BMC, to niche, region-specific technology vendors.
We have yet to work with a single client that hasn’t been happy
to act as a reference for us (see the ‘Our Clients’
section for a selection of testimonials).
Influencer50 employs a mix of ex-technology industry analysts, former
international marketing directors and agency heads as well as an international
team of researchers to provide bespoke Influencer50 strategy and advice for our
clients - helping them identify the key influencers
who affect buying decisions in their markets, and then establish working relationships with those individuals.
Our Engagement Programs help technology companies and their
agencies ensure that their marketing spend and effort is targeted at
the right people and linked directly to overcoming objections in the
sales-cycle. After engaging us, many organisations find themselves
spending less money on marketing while demonstrating a much tighter
and obvious link with sales. Marketing managers
working with us raise their profile and standing within their organisations
and find it easier to justify and increase their budgets.
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