About us

Influencer50 was born out of a desire to improve the practice of technology marketing. From our offices in London and San Francisco we promote and lead the practice of influencer marketing. Our products and services help organisations tie their marketing efforts directly to sales-cycle objections by identifying and working with the key influencers in their specific markets. Our customers range from multinationals such as IBM and EDS to niche, region-specific technology vendors. We have yet to work with a single client that hasn’t been happy to act as a reference for us (see the ‘Our Customers’ section for a selection of testimonials)

Influencer50 employs a mix of ex-technology industry analysts, former international marketing directors and agency heads as well as an international team of researchers to provide bespoke Influencer50 reports for our clients (see Research Services) - helping them identify the key influencers who affect buying decisions in their markets.

Our consultancy division works with technology companies and their agencies to ensure that marketing spend and effort is targeted at the right people and linked directly to overcoming objections in the sales-cycle. After engaging us, many organisations find themselves spending less money on marketing while demonstrating a much tighter and obvious link with sales. By the same token, marketing managers working with us raise their profile and standing within their organisations and find it easier to justify and increase their budgets.

Directors

Duncan Brown

Duncan Brown is Influencer50’s Head of European Operations. He has 18 years of experience in the IT industry, firstly as a software developer and latterly as an Industry analyst. He was formerly Director of Consulting at IDC, and held a similar role at Ovum. His clients include BT, HP, IBM, Microsoft, Oracle, Vodafone and other leading IT and telecoms providers. Duncan is in high demand as a thought leader and keynote speaker.

“Competition in the ICT market has never been greater. Firms are scrambling to differentiate themselves, yet they continue to use traditional marketing techniques. Customers are being bombarded with sales messages, and filter most of them out. How can vendors regain customer attention? The answer is Influencer Marketing. That’s why I joined this company.”

duncan.brown@influencer50.com

		Nick Hayes Nick Hayes is Influencer50’s managing director. He has over 20 years experience working in technology marketing, for companies as large as Microsoft, HP, Sun Microsystems and Adobe to start-ups and niche players. Former founder of a successful technology PR firm, Nick saw that traditional PR was becoming commoditised, with clients simply trying to squeeze a little more coverage out of the same model of press relations. "Influencer marketing today is where PR was twenty years ago. In those days, those few organisations who had a formal PR programme were quantifiably more effective in their sales than their competitors. As everyone has since caught up on PR, so companies are now looking for the next dramatic leap forward: the breakthrough that will reunite their marketing efforts with their salesforce again. Understanding and identifying which individuals and organisations really influence buying decision-makers makes such common sense it’s a no-brainer. But only now are we finding ways to do this.” nick.hayes@influencer50.com