Influencers are not your customers. Influencers have no budget. They are not your market. They influence your customers, influence their budget, and therefore your market.
If you pitch standard marketing messages to influencers you will either annoy the influencer, or be ignored.
Again, influencers don't really care about you. Unfortunate but true.
'Influencer Marketing' is the next serious book in the tradition of The Tipping Point (Gladwell), The Influentials (Berry and Keller) and Purple Cow (Godin).
The book demonstrates clearly, authoritatively and with numerous real examples Seth Godin's widely accepted view that it's 'useless to advertise to anyone except connectors with influence'.
It's written by a team presently advising a raft of the world's leading companies, in Europe, the US and AsiaPac, about influencer marketing in the real world - so it is rigorous, practical and applicable.
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