Influencer Marketing orientates your marketing activities around your most important sales influencers.
Importantly, it directly impacts your ability to source leads, counter sales objections and win deals and is measured primarily by its impact on the bottom line.
Influencer Marketing can be divided into five streams of work:
- Identifying and ranking influencers (Select)
- Marketing to influencers (Focus)
- Marketing through influencers (Engage)
- Marketing with influencers (Recruit)
- Measuring success (Evaluate)
These streams are embedded within our proprietary methodology - Our SFERE Process
'Influencer Marketing' is the next serious book in the tradition of The Tipping Point (Gladwell), The Influentials (Berry and Keller) and Purple Cow (Godin).
The book demonstrates clearly, authoritatively and with numerous real examples Seth Godin's widely accepted view that it's 'useless to advertise to anyone except connectors with influence'.
It's written by a team presently advising a raft of the world's leading companies, in Europe, the US and AsiaPac, about influencer marketing in the real world - so it is rigorous, practical and applicable.
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The White Papers contain the very best of our thinking, our Case Studies showcase how industry leading names have adopted Influencer Marketing, our Podcasts are short, to the point and entertaining and our Videos are, well, videos.
OUR NEWSLETTER
Every quarter we issue a new online newsletter featuring four commentary columns, each covering a different aspect of Marketing to Sales Influencers.
Go on, you know you want it.
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