Smart companies are now creating programs that engage with these new influencers, and researching how they influence their sales cycles. Influencer50 can help identify these individuals and provide innovative and creative engagement models that are sensitive to their needs, both in the B2B and B2C markets.
When I first came into this role I could see that sales, marketing and product development weren't properly aligned. Our marketing wasn't focusing on our sales objections and it was clear that customer decisions were being influenced without our knowledge. We needed to know who was influencing at the business level. That's why we're now investing in influencer identification.
Microsoft is just embarking on a journey now with the influencer community. We're looking at it as part of an integrated marketing strategy. We were keen to understand who the most influential individuals are ... and so we came to Influencer50.
Engaging with Influencer50 has given us a new dimension to our 'go to market' strategies, providing us with a real understanding of the people that matter within our key markets. This is now enabling us to focus our marketing, PR, sales and channel efforts more efficiently and effectively.
"Your findings and insight are very good, thanks and to you and the team for the hard work organising it. We have some follow up meetings already from the new people we met and have added to the current relationships so I think some good objectives have been achieved." VP Marketing, TCS
The feedback on the Influencer50 work from our senior executives is good and, as predicted, gave us some definite food for thought! The next steps are crucial: we need our influencers to be working with us, reinforcing our marketing messages.
For case studies of our work with some of these clients, register with us through our LibraryPass