Influencer50 is the foremost influencer identification & engagement management firm,
with clients including IBM, Microsoft, Walmart, Michelin, Oracle, SAP, Orange and Salesforce.com.
Founded in 2004, we now operate in the US, UK, France, Germany and Australia.
We promote and lead the practice of influencer marketing - from identifying the
key individuals in your sales targets, through initiating ongoing engagement programs
with them, on to effective sales lead generation and finally to detailed program
evaluation and measurement.
Written by the two principals of Influencer50, 'Influencer Marketing: Who Really
Influences Your Customers?' (an Amazon business research best-seller) is a guidebook
on the emerging importance of business influencers and how companies can best leverage
that influence to their sales advantage. It contains twelve real-world case studies
on how companies including IBM, Adobe, Palm, Yahoo, Wipro and others have implemented
their own Influencer Marketing programs.
Nick is a marketing pioneer having previously founded and run successful marketing
services firms for fifteen years, including an award-winning international technology
PR agency & network for tech clients including IBM, HP, Adobe, Sun and BT.
He founded Influencer50 in 2004 and since 2005 has run its US operation from San
He began his career at the European headquarters of EDS (now part of HP). Nick
lives in the Bay Area.
He doesn't have a blog. Nor can he ever imagine having one.
716 Montgomery St
San Francisco CA 94111
The Media Village,131-151 Gt Titchfield St
London W1W 5BB
Suite 100, 4 Rushall St, Pymble,
Sydney NSW 2073
Richard-Wagner-Strasse 26B85540 Haar,