Our Company

Influencer50 is the foremost influencer identification & engagement management firm, with clients including IBM, Microsoft, Walmart, Michelin, Oracle, SAP, Orange and Salesforce.com. Founded in 2004, we now operate in the US, UK, France, Germany and Australia.

We promote and lead the practice of influencer marketing - from identifying the key individuals in your sales targets, through initiating ongoing engagement programs with them, on to effective sales lead generation and finally to detailed program evaluation and measurement.

Our Book

Written by the two principals of Influencer50, 'Influencer Marketing: Who Really Influences Your Customers?' (an Amazon business research best-seller) is a guidebook on the emerging importance of business influencers and how companies can best leverage that influence to their sales advantage. It contains twelve real-world case studies on how companies including IBM, Adobe, Palm, Yahoo, Wipro and others have implemented their own Influencer Marketing programs.