Influencer50 - Top50 Identification Report

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Our Engagement Programs

Next we execute Engagement Programs, where we initiate and maintain ongoing relationships with those influencers identified in our Identification Programs. Sometimes our clients prefer us to personally handle those relationships, acting as the relationship broker. In other cases we generate the campaigns which create a sense of community for those influencers, and our clients leverage those to maintain the relationships themselves. That's our clients' choice.

Influencers do not want to receive your company's traditional marketing materials, least of all press releases, company newsletters and brochures. Their importance to your sales justifies them being treated on a one-to-one basis. We now have considerable experience, across multiple industries and four continents, on how to create intelligent, original campaigns which offer these influencers sufficient incentive to build relationships with our clients.

Programs

'Influencer Marketing' is the next serious book in the tradition of The Tipping Point (Gladwell), The Influentials (Berry and Keller) and Purple Cow (Godin).

The book demonstrates clearly, authoritatively and with numerous real examples Seth Godin's widely accepted view that it's 'useless to advertise to anyone except connectors with influence'.

It's written by a team presently advising a raft of the world's leading companies, in Europe, the US and AsiaPac, about influencer marketing in the real world - so it is rigorous, practical and applicable.

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The White Papers contain the very best of our thinking, our Case Studies showcase how industry leading names have adopted Influencer Marketing, our Podcasts are short, to the point and entertaining and our Videos are, well, videos.

OUR NEWSLETTER
Every quarter we issue a new online newsletter featuring four commentary columns, each covering a different aspect of Marketing to Sales Influencers.

Go on, you know you want it.

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