Influencer50 is the foremost influencer identification & engagement management firm.
We have an unparalleled record in advising technology clients on marketing and sales strategy. We have developed a proprietary methodology to identify individual influencers in a market, and to help leverage influencers in legitimate and ethical methods to source leads, counter sales objections and win deals for our clients. Our operations are based out of San Francisco, London, Munich and Sydney.
Firms deploying influencer identification & engagement programs have significantly improved their profile with the top influencers, principally because they now know who their most important influencers are. They have opened new lines of communication with these hidden individuals, actively marketing to, through and with them, and are now reaping measurable rewards.
'Influencer Marketing' is the next serious book in the tradition of The Tipping Point (Gladwell), The Influentials (Berry and Keller) and Purple Cow (Godin).
The book demonstrates clearly, authoritatively and with numerous real examples Seth Godin's widely accepted view that it's 'useless to advertise to anyone except connectors with influence'.
It's written by a team presently advising a raft of the world's leading companies, in Europe, the US and AsiaPac, about influencer marketing in the real world - so it is rigorous, practical and applicable.
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The White Papers contain the very best of our thinking, our Case Studies showcase how industry leading names have adopted Influencer Marketing, our Podcasts are short, to the point and entertaining and our Videos are, well, videos.
OUR NEWSLETTER
Every quarter we issue a new online newsletter featuring four commentary columns, each covering a different aspect of Marketing to Sales Influencers.
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