New routes to market. Influencer Marketing identifies non-traditional influencers who can offer new ways of reaching your prospects. It can enhance product launches, by targeting key influencers before launch date, and can provide access to untapped audiences via their influencer ecosystems, whether you are aiming for a greater audience in your traditional market, addressing a new vertical sector or reaching out to a new territory.
RoI in Marketing is tangibly measurable through sales. If you orientate your marketing programs around influencers, then align those influencers with typical sales objections, the resulting marketing messages will now more directly influence sales.
Influencer50 clients are using Influencer Marketing in three ways:
• Tuning existing marketing programs for• Establishing new routes to market
• Proving RoI on marketing, in tangible (cash) terms.
'Influencer Marketing' is the next serious book in the tradition of The Tipping Point (Gladwell), The Influentials (Berry and Keller) and Purple Cow (Godin).
The book demonstrates clearly, authoritatively and with numerous real examples Seth Godin's widely accepted view that it's 'useless to advertise to anyone except connectors with influence'.
It's written by a team presently advising a raft of the world's leading companies, in Europe, the US and AsiaPac, about influencer marketing in the real world - so it is rigorous, practical and applicable.
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The White Papers contain the very best of our thinking, our Case Studies showcase how industry leading names have adopted Influencer Marketing, our Podcasts are short, to the point and entertaining and our Videos are, well, videos.
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