"A thought provoking book that challenges the way we think and who we target. A must for any skilled marketer wishing to beat his competitor."
Dr Anthony Marsella, CMO, Samsung Electronics and co-author 'Marketing Revolution'
Written by the two principals of Influencer50, 'Influencer Marketing: Who Really Influences Your Customers' (an Amazon 2008 business research best-seller) is an up-to-date guidebook on the emerging importance of business influencers and how companies can best leverage that influence to their sales advantage. It contains twelve real-world case studies on how companies including IBM, Adobe, Palm, Yahoo,Wipro and others have implemented their own Influencer Marketing programs.
'Influencer Marketing' is the next serious book in the tradition of The Tipping Point (Gladwell), The Influentials (Berry and Keller) and Purple Cow (Godin).
The book demonstrates clearly, authoritatively and with numerous real examples Seth Godin's widely accepted view that it's 'useless to advertise to anyone except connectors with influence'.
It's written by a team presently advising a raft of the world's leading companies, in Europe, the US and AsiaPac, about influencer marketing in the real world - so it is rigorous, practical and applicable.
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The White Papers contain the very best of our thinking, our Case Studies showcase how industry leading names have adopted Influencer Marketing, our Podcasts are short, to the point and entertaining and our Videos are, well, videos.
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